When you advertise your rental on BoligPortal, you have the option to promote your ad by purchasing a promotion package. With an ad promotion, you boost your ad's visibility and thereby increase interest from potential tenants.
To promote your ad, simply find it on your profile under 'Advertised rentables' and click on '+ Promote rentable'.
Next, just select the promotion package that suits your needs.
You can ...
- Get a placement on the top of the search results
- Make your listing free to contact for everyone
- Get your listing shared on Facebook and in SearchAgent emails to prospective tenants
- Get a new listing date so the ad appears as a new listing
Depending on your needs, you can purchase the highlighting package that suits your rental. In this guide, you can read more about each highlighting package and how to purchase it for your listing.
We offer 4 promotion options
- Top ad
- Appear at the top of search results
This highlighting option is particularly relevant for housing ads in larger cities with high competition. With a top ad, you ensure that you continue to be visible to prospective tenants.
Read more
- Allow everyone to contact you for free
This highlighting option is particularly relevant for housing ads in smaller areas where the demand for housing is not as high. With Free contact, everyone interested can contact you, regardless of whether they have paid access to BoligPortal or not.
Read more
- Exposure
- Get top ads and Free contact, be shared on Facebook, in SearchAgent emails, and be displayed on similar ads in the same and nearby areas.
This promotion option is particularly relevant for housing ads that need to reach as many people as possible. If you're having trouble renting out your property, we recommend that you use the exposure package, which gives you maximum visibility.
Read more
- Exposure+
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Get ALL the benefits of Exposure, Top ads and Free contact + get back on page 1, get a new advertising date, and be shown as a new ad in SearchAgent emails to interested housing seekers. Additionally, you gain access to the Rental Data tool.
This promotion option is particularly relevant for housing ads that want maximum exposure and full attention. If your ad has disappeared in the crowd and interest has waned, Exposure+ gives a completely new life to your ad.
Read more
All promotion options are renewed automatically until cancelled or the rental is marked as reserved or rented out, unless there is a special agreement with BoligPortal.
All promotion can be cancelled at any time without commitment.
How to promote your listing
- Go to the 'Advertised rentables' section on your profile and find the listing to which you want to add a promotion package
- Click on '+ Promote rentable' next to the listing
- Select the desired promotion package by clicking on 'Buy', and complete the order by filling in your payment details and confirming the purchase
Note: All promotion packages are purchased as a subscription service. This means they automatically renew every 14 days until you mark the rental as rented or actively cancel the promotion.
Read more about how to mark your rental as rented here.
Read more about how to cancel your ad promotion here.
How does Top ad work?
With Top ad, your rental property can be displayed at the very top of the housing seekers' list view.
When a user searches for housing on BoligPortal, the housing ads that match the search and have purchased a top ad will be presented.
There is space for three top ads in each search. If there are more than three top ads matching the search, the ads will be placed in a 'carousel', which continuously rotates. This way, all top ads are equally exposed.
If the prospective tenant clicks on 'More promoted ads', the carousel will rotate, and the tenant will then be presented with three new top ads.
A top ad is displayed when it matches one or more of the user's search criteria, such as area, rent, number of rooms, or area. This increases your chances of being shown at the top of the search results.
In addition to being placed in the top carousel, your ad will also always appear in its original position in the search results.
How does Free contact work?
On BoligPortal, all prospective tenants must have an active housing search subscription to contact landlords. Free contact means that all prospective tenants can freely contact you via your property ad, regardless of whether they have a paid subscription or not.
When you purchase Free contact, your ad image will feature a green banner with the text 'Free contact'.
This way, your ad stands out from the crowd, and it becomes clear to everyone that the paywall has been removed for your rental property.
How does Exposure work?
With the Exposure highlighting option, you get the full benefit and maximum exposure of your ad across all our channels.
You get ...
- All benefits from Top Ad + Free contact
- Visibility in similar ads
- Visibility in searches in nearby areas
- Segmented advertising on Facebook
- Advertising in Search Agent emails to home seekers
Example of placement in a similar ad and an example of placement in a Search Agent
Example of ad sharing in a local Facebook group with +10,000 followers
How does Exposure+ work?
Exposure+ is the largest and most rewarding promotion package BoligPortal offer. It gives you all the benefits of the Exposure package – including Top ad, Free contact, and access to the Rental Data tool.
With Exposure+ you get:
- Free contact + Top ad + Exposure
- The ad on page 1 again (activated at the time of purchase)
- Renewed date on your ad (activated at the time of purchase)
- The ad in relevant Search Agent emails to home seekers
- Visibility under similar ads in the 'Other homes in the area' section
- Segmented advertising on Facebook
- Free access to the Rental Data tool, where you gain insights into market rent prices down to street level. Read more about Rental Data here.
Eksponering+ is the ultimate boost for your ad
A promotion with Exposure+ is an effective option for you if you're experiencing declining interest in your property because the ad gets lost in the crowd.
It is also a good tool for you if you are making changes to your ad – for example, if you add new pictures, adjust the rent, allow pets, or install a washing machine in the rental – to attract house seekers to your property.
We're here to help
Whether you have questions about your options for promoting your property listings or need help with practical matters, we are always ready to assist.
Contact us at info@boligportal.dk.
If you are a professional landlord associated with a contact person at BoligPortal, you are also always welcome to contact them directly.