How do I promote my rental listing?

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Enhance your rental process with BoligPortal's promotion features. 

BoligPortal provides a variety of promotion options available for purchase, designed to elevate your ad performance and attract interest from potential tenants.



Choose from 4 promotion options for landlords 

Top ad
Appear at the top of search results
This highlighting option is particularly relevant for housing ads in larger cities with high competition. With a top ad, you ensure that you continue to be visible to prospective tenants. 
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Free contact

Allow everyone to contact you for free
This highlighting option is particularly relevant for housing ads in smaller areas where the demand for housing is not as high. With Free contact, everyone interested can contact you, regardl
ess of whether they have paid access to BoligPortal or not. 
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Get top ads and Free contact, be shared on Facebook, in SearchAgent emails, and be displayed on similar ads in the same and nearby areas. 
This promotion option is particularly relevant for housing ads that need to reach as many people as possible. If you're having trouble renting out your property, we recommend that you use the exposure package, which gives you maximum visibility. 
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Get ALL the benefits of Exposure, Top ads and Free contact + get back on page 1, get a new advertising date, and be shown as a new ad in SearchAgent emails to interested housing seekers. Additionally, you gain access to the Rental Data tool.  
This promotion option is particularly relevant for housing ads that want maximum exposure and full attention. If your ad has disappeared in the crowd and interest has waned, Exposure+ gives a completely new life to your ad. 
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All promotion options are renewed automatically until cancelled or the rental is marked as reserved or rented out, unless there is a special agreement with BoligPortal. 

All promotion can be cancelled at any time without commitment. 



How do I promote my listing? 

To purchase a highlighting, simply go to the housing ad you wish to highlight and click on '+ Promote rentable'. Here you can also see the prices of each promotion option. 

You can then choose the highlighting option that suits you and pay with MobilePay or credit card. 


Note: You purchase all promotions as a subscription that automatically renews until it is canceled or your rental is marked as reserved or rented out. 


How does Top ad work?

With a top ad, your rental property can be displayed at the very top of the housing seekers' list view.

When a user searches for housing on BoligPortal, the housing ads that match the search and have purchased a top ad will be presented.

A top ad is displayed in the first row of listings when a house seeker is searching for a property.png

There is space for three top ads in each search. If there are more than three top ads matching the search, the ads will be placed in a 'carousel', which continuously rotates. This way, all top ads are equally exposed.

If the prospective tenant clicks on 'More promoted ads', the carousel will rotate, and the tenant will then be presented with three new top ads.

A top ad is displayed when it matches one or more of the user's search criteria, such as area, rent, number of rooms, or area. This increases your chances of being shown at the top of the search results.

In addition to being placed in the top carousel, your ad will also always appear in its original position in the search results.


How does Free contact work?

On BoligPortal, all prospective tenants must have an active housing search subscription to contact landlords. Free contact means that all prospective tenants can freely contact you via your property ad, regardless of whether they have a paid subscription or not.

When you purchase Free contact, your ad image will feature a green banner with the text 'Free contact'. This way, your ad stands out from the crowd, and it becomes clear to everyone that the paywall has been removed for your rental property.


How does Exposure work?

With the Exposure highlighting option, you get the full benefit and maximum exposure of your ad across all our channels.

You get:

  • All benefits from Top Ad + Free contact
  • Visibility in similar ads
  • Visibility in searches in nearby areas
  • Segmented advertising on Facebook
  • Advertising in Search Agent emails to home seekers


Example of placement in a similar ad and an example of placement in a Search Agent

Promoted ads are also shown under 'Other results' in similar ads.png         In a SearchAgent til house seekers a promoted ad will appear in the bottom under 'Similar ads'.png



Example of ad sharing in a local Facebook group with +10,000 followers


How does Exposure+ work?

Exposure+ is the largest and most rewarding promotion package BoligPortal offer. It gives you all the benefits of the Exposure package – including Top ad, Free contact, and access to the Rental Data tool.

With Exposure+ you get:

  • Free contact + Top ad + Exposure
  • The ad on page 1 again (activated at the time of purchase)
  • Renewed date on your ad (activated at the time of purchase)
  • The ad in relevant Search Agent emails to home seekers
  • Visibility under similar ads in the 'Other homes in the area' section
  • Segmented advertising on Facebook
  • Free access to the Rental Data tool, where you gain insights into market rent prices down to street level. Read more about Rental Data here.

Eksponering+ is the ultimate boost for your ad

A promotion with Exposure+ is an effective option for you if you're experiencing declining interest in your property because the ad gets lost in the crowd.

It is also a good tool for you if you are making changes to your ad – for example, if you add new pictures, adjust the rent, allow pets, or install a washing machine in the rental – to attract house seekers to your property.

We are here to help

Whether you have questions about your options for promoting your property listings or need help with practical matters, we are always ready to assist.

Contact us at

If you are a professional landlord associated with a contact person at BoligPortal, you are also always welcome to contact them directly.






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